Business simulation for universities
Business Heroes
Students manage a company in a realistic simulation, practise 50+ business topics, and complete assignments faculty can review. Built for universities worldwide, with deep support for UAE outcome-based review.
A business simulation built for teaching and assessment.
Business Heroes helps students practise business decisions in a realistic simulation. It also gives your faculty and quality teams practical material for teaching, grading, and reporting.
A simulation students can understand
Students make pricing, staffing, product, cash, and marketing decisions, then see what changes.
AI support that keeps faculty in charge
AI coaching guides students during the experience. AI-assisted grading helps faculty review written assignments faster.
Fits university quality standards
The platform helps universities prepare evidence for learning outcomes, student voice, microcredentials, and quality reviews including UAE OBEF.
Proven across markets
University examples across the UAE and Hong Kong, plus a UK sixth form college.
Used with universities and innovation programmes
Students make business decisions and see the results instantly.
Students manage a simulated company in a changing market. Pricing, staffing, product quality, cash, and customer demand affect each other, so every choice becomes a lesson.
Broad enough for business schools. User-friendly enough for non-business students.
The simulation covers the business topics students need to understand before they graduate or start a company.
Students get guidance. Faculty get clearer work to review.
AI is a support layer: it guides students, prepares feedback, and gives faculty a clearer first view of student thinking.
AI coaching for students
Students receive guidance while they make business decisions, helping them connect the simulation to business concepts.
AI-assisted assignment grading
Faculty can review AI-prepared feedback on qualitative assignments, then edit and approve the final grade.
Clear class summaries
Programme teams can see where a class is strong, where students struggled, and what should be improved next time.
Built for universities worldwide, with strong UAE OBEF support.
The same outputs support course improvement and programme reporting in any market. UAE universities also get evidence prepared for outcome-based education review.
Learning outcomes
Show how students practiced course outcomes through decisions, reflections, and assignments.
Microcredentials
Prepare completion records and skills evidence for short courses and badge-based programmes.
Student voice
Capture feedback, reflections, and engagement signals from the student experience.
Academic engagement
Use the simulation for entrepreneurship days, competitions, showcases, and classroom activities.
Learning signals from universities and innovation programmes.
Results from previous student groups help your team compare fit before a wider rollout. Each figure is shown with its context and source.
University examples
International reach, with proof in the UAE and Hong Kong
Business Heroes work spans university, entrepreneurship-center, and technology-hub contexts, with deployments in the UAE and Hong Kong.
HKUST Entrepreneurship Center
Khalifa University
University of Sharjah
42 Abu Dhabi
Sheraa
Use it for a full course, a short journey, or a microcredential.
Your team chooses the teaching format. We help configure the class setup, assignments, and reporting before students begin.
Full semester
A complete course format for entrepreneurship, business foundations, or capstone modules.
Entrepreneurship Journey
A focused format that can fit inside an existing course or run as a short programme.
Microcredential
A shorter skills pathway with completion evidence and faculty-visible progress.
“It’s a fantastic learning tool. It brings everything together that we’ve been teaching in our Media and Entrepreneurship master class.”
Dr. Jairo Lugo-Ocando - Dean, College of Communication, University of Sharjah
Book a demo for your programme team.
We will show the simulation, the AI coaching experience, the AI-assisted grading workflow, and how UAE OBEF support can be prepared for your institution.