Bring practical business learning into your university.
Business Heroes is a business simulation covering 50+ business topics with AI coaching and AI-assisted qualitative assignment grading. Built for universities worldwide, with deep support for UAE outcome-based review.
A simulation students can see, discuss, and learn from.
Will students actually use it?
Yes. Students manage a simulated company, compete in a changing market, and see the result of their decisions immediately.
Will faculty need extra work?
The product includes guided setup, assignment material, AI-assisted grading support, and class summaries faculty can review.
Does it support UAE OBEF evidence?
Yes. Business Heroes can support UAE OBEF evidence around learning outcomes, microcredentials, student voice, and academic engagement.
Can we start without redesigning a degree?
Yes. It can run as a full course, a 6-week journey inside an existing course, or a microcredential.
A student experience and a faculty workflow in one product.
Student simulation
A live business environment where students manage pricing, products, staff, operations, finance, and competition.
AI coaching
Guidance that helps students understand what is happening and connect decisions to business topics.
Assignment support
Written tasks, reflection prompts, and AI-assisted qualitative grading that faculty can review and approve.
Quality reporting
Clear summaries your programme and quality teams can use for course review and UAE OBEF support.
Faculty get support before, during, and after the simulation.
Business Heroes is designed to reduce the friction around practical learning. Faculty can focus on teaching and judgment, while the platform helps prepare the material around them.
Choose the course format and learning goals
Run the student simulation sessions
Use AI-assisted feedback drafts for written assignments
Review class progress and student reflections
Export useful summaries for course and quality review
Start with the format that fits your calendar.
Full semester
For entrepreneurship, business foundations, strategic management, or capstone-style courses.
6-week journey
For adding practical business learning to an existing course, bootcamp, or innovation programme.
Microcredential
For shorter skills programmes with completion records and student progress summaries.
Evidence to support UAE outcome-based review.
Business Heroes does not replace your institutional reporting. It gives faculty and quality teams stronger evidence to work with in the areas a simulation can credibly support.
Results
Selected university results
Figures come from previous student groups, surveys, and pre/post self-assessments. Use them to compare fit and context with your programme.
Starting a business confidence
HKUST Entrepreneurship Center
+64%
6-week programme report
Product-market fit understanding
University of Sharjah
+61%
University student group self-assessment
Starting a business confidence
Khalifa University
+47%
6-week university programme
Market size understanding
42 Abu Dhabi
+100%
Technology hub student group
Simple answers before your demo.
Is this only for business schools?
No. Business Heroes works for business students, engineering students, computer science students, founders, and other learners who need practical business understanding.
Does AI grade students automatically?
Yes. AI can grade students automatically, with faculty review enabled so your team can check and adjust before grades are final.
Does it work outside the UAE?
Yes. Business Heroes is used with universities in the UAE, with HKUST in Hong Kong, and with a UK sixth form college. It supports international classes, workshops, and quality review needs.
Do we need to change our learning platform?
No. We plan the rollout around your existing learning platform, assignment process, and student onboarding needs.
Book a demo for your programme team.
We will show the simulation, AI coaching, AI-assisted grading, and the evidence your team can use for UAE OBEF or course review.