Insights
Research, guides, and insights on business simulation, AI coaching, AI-assisted grading, and experiential learning in higher education.
A criteria-led guide for programme heads evaluating business simulations in 2026. What actually decides the choice, and what vendor demos routinely miss.
22 participants, +42% pricing strategy understanding, +40% customer segmentation — results from our gamified entrepreneurship workshop at Sharjah's entrepreneurship centre.
Comparing Knowledge Matters Virtual Business and Business Heroes: two fundamentally different approaches to business simulation in education.
Over six weeks, engineering students used Business Heroes in an entrepreneurship programme. The results showed stronger business confidence.
Most educational games prioritise pedagogy over engagement. Business Heroes reverses this — designing an entertaining experience first, then weaving education throughout gameplay.
Research from HEC Montréal shows business simulation games dramatically reduce errors in operations management tasks. Here is what the data says.
Research shows strategic video games and business simulations boost academic performance, entrepreneurial skills, and critical thinking for adolescents.
