The product
A complete business simulation for university learning.
Business Heroes lets students manage a company inside the simulation while learning 50+ business topics. AI coaching supports students as they work, and AI-assisted grading helps faculty review written assignments.
Students learn business because they have to make business decisions.
The simulation gives students a safe place to experiment. They can make good decisions, make bad decisions, recover, and learn why the numbers changed.
The simulation, the AI support, and the university reporting work together.
Simulation
Students manage a company in a changing market. They learn by making decisions, seeing results, and correcting mistakes.
AI coaching
Students get guided support that helps them connect their actions to business topics without waiting for a lecture.
AI-assisted grading
Faculty can review AI-prepared feedback on qualitative assignments, then edit and approve the final grade.
University reporting
Programme teams can receive useful summaries for teaching review, student progress, and UAE OBEF evidence where required.
50+ business topics across 10 areas.
Students do not learn topics in isolation. They see how pricing, cash flow, operations, marketing, and strategy affect each other.
Flexible enough for different university programmes.
Full semester
Use Business Heroes as the core practical experience in an entrepreneurship, business foundations, or capstone course.
6-week journey
Add a focused business simulation sequence to an existing course, innovation programme, or entrepreneurship module.
Microcredential
Run a shorter skills pathway with completion records and student progress summaries.
See Business Heroes in action.
We will show the simulation, AI coaching, AI-assisted grading, and how your programme can use it.