University of Sharjah
Sharjah, UAE
A diverse group of 23 university participants achieved a 61% improvement in product-market fit understanding, with 92% choosing to keep playing the simulation in their spare time.
+61%
Product-Market Fit
92%
Play Voluntarily
100%
Would Recommend
Challenge
What the institution needed
The University of Sharjah wanted to bring experiential business education to a diverse audience - participants ranged from age 18 to 56, with backgrounds spanning multiple disciplines. The university needed an approach that could engage this varied group and deliver measurable learning outcomes in business fundamentals like product-market fit, pricing, and crisis management.
Use case
How Business Heroes was used
On 8 March 2025, the University of Sharjah hosted a Business Heroes simulation workshop with 23 participants. Each participant managed a food truck business in the simulation, making decisions on product development, pricing strategy, customer segmentation, and crisis management. The simulation's adaptive difficulty and real-time feedback made it accessible to participants regardless of age or prior business experience - from 18-year-old undergraduates to a 56-year-old professional.
Outcomes
What changed
- Product-Market Fit understanding improved by 61%
- Handling Business Crisis skills improved by 58%
- COGS understanding improved by 32%
- Business concept confidence increased by 22%
- Confidence to start a business improved by 18%
- 92% of participants said they would play the simulation in their spare time
- 100% would recommend the workshop to other students
- 100% found the simulation more enjoyable than traditional learning
Discuss a similar setup
We can walk your programme team through class setup, AI-assisted grading, UAE OBEF support, and rollout timing.