Sheraa (Sharjah Entrepreneurship Center)
Sharjah, UAE
A 2.5-hour workshop with 22 STEM founders delivered a 42% improvement in pricing strategy, a Net Promoter Score of +53, and 88% demand for a multi-session programme.
+42%
Pricing Strategy
+53
Net Promoter Score
88%
Want Another Session
Challenge
What the institution needed
Sheraa supports hundreds of aspiring entrepreneurs annually, many from STEM backgrounds with no formal business training. They needed a way to rapidly upskill founders in pricing strategy, customer segmentation, and product development - without weeks of theoretical instruction. The audience was 77% active founders who needed practical, applicable skills immediately.
Use case
How Business Heroes was used
On 11 February 2026, Sheraa hosted a 2.5-hour Business Heroes workshop focused on product development, customer segmentation, and pricing strategy. 22 participants managed food truck businesses in the simulation, experimenting with pricing, responding to customer feedback, and iterating on their business model in real time. Facilitators used live simulation data to drive group discussions connecting simulation outcomes to real startup decisions.
Outcomes
What changed
- Pricing strategy understanding improved by 42%
- Customer segmentation skills improved by 40%
- Product development understanding improved by 33%
- Entrepreneurial confidence rose by 20%
- 88% rated the simulation more effective than a traditional lecture
- Net Promoter Score of +53 (above +50 is considered excellent)
- 88% want to attend another Sheraa x Business Heroes session
- 88% expressed interest in a multi-session programme (4-6 workshops)
- 82% would voluntarily continue playing the simulation on their own time
Discuss a similar setup
We can walk your programme team through class setup, AI-assisted grading, UAE OBEF support, and rollout timing.