Khalifa University
Abu Dhabi, UAE
A 6-week programme at one of the UAE's top-ranked universities delivered a 100% gain in marketing effectiveness and 54% improvement in cost analysis - with every participant rating the simulation more effective than a traditional lecture.
+100%
Marketing Skills
+47%
Business Confidence
100%
More Effective Than Lecture
Challenge
What the institution needed
Khalifa University wanted students to move beyond textbook theory and experience the interconnected nature of business decisions firsthand. Faculty needed an engaging, hands-on tool that could bridge the gap between academic concepts and real-world application - especially for engineering and science students with limited business exposure.
Use case
How Business Heroes was used
Visionaries ran a 6-week Business Heroes programme at Khalifa University in late 2025. Five undergraduate students (ages 19-22) managed food truck businesses in the simulation, making real-time decisions on pricing, marketing, inventory, and financial management. Faculty used the simulation to connect student decisions to academic goals, letting students learn through sustained experimentation and reflection rather than one-off instruction.
Outcomes
What changed
- Marketing Effectiveness understanding improved by 100%
- COGS Analysis skills improved by 54%
- Reading Financial Statements improved by 43%
- Business concept confidence increased by 47%
- 100% of participants rated the workshop more effective than a traditional lecture
- 100% said the simulation added a lot of value to their learning
- 60% of participants believe all students, regardless of major, should have access
Discuss a similar setup
We can walk your programme team through class setup, AI-assisted grading, UAE OBEF support, and rollout timing.