HKUST Entrepreneurship Center
Hong Kong
A 6-week Business Heroes programme with HKUST students delivered a 64% gain in business decision confidence, with 100% of participants rating the simulation more effective than traditional methods.
+64%
Decision Confidence
100%
More Effective
4.5/5
Would Recommend
Challenge
What the institution needed
HKUST Entrepreneurship Center wanted a hands-on way for non-business students to build entrepreneurial confidence and apply business concepts. The student group consisted entirely of non-business students, most with limited prior business coursework and no prior business simulation experience.
Use case
How Business Heroes was used
Between 28 February and 4 April 2026, six HKUST students completed a 6-week Business Heroes programme. Students worked through 7 progressively challenging scenarios across 10 business domains and managed businesses across 5 international markets.
Outcomes
What changed
- Business decision confidence improved by 64%
- 100% rated the simulation more effective than traditional learning methods
- Learning effectiveness scored 4.5 out of 5
- Willingness to recommend scored 4.5 out of 5
- Students completed 7 scenarios, including a capstone-style Entrepreneur's Gauntlet
- The student group was 100% non-business students and 100% first-time business simulation users
- Average post-programme self-assessment was 3.73 out of 5 across 10 business areas
Discuss a similar setup
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