Hills Road Sixth Form College
Cambridge, UK
Year 12 students in Cambridge discovered how challenging business decisions can be - 82% found the simulation more enjoyable than traditional learning, and 65% wanted to keep playing outside of class.
82%
More Enjoyable
76%
Would Recommend
65%
Play Voluntarily
Challenge
What the institution needed
Hills Road Sixth Form College, one of the UK's top-performing sixth form colleges, wanted to give Year 12 students (ages 16-17) a taste of real business decision-making. The challenge was engaging a young audience accustomed to traditional classroom instruction and showing them that business decisions involve far more complexity than textbooks suggest.
Use case
How Business Heroes was used
On 21 July 2025, Hills Road hosted a Business Heroes simulation workshop for 23 students. Each student managed a food truck business in the simulation, navigating pricing strategy, inventory management, financial statements, and marketing decisions. The simulation revealed the true complexity of business operations - students who initially felt confident quickly discovered how much more there was to learn, a powerful educational moment in itself.
Outcomes
What changed
- 82% found the simulation more enjoyable than other learning methods
- 76% would recommend the workshop to other students
- 65% wanted to continue playing outside of class
- Students gained a realistic understanding of business complexity
- Participants reported the simulation was engaging and fun while being genuinely challenging
Discuss a similar setup
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