Case study
Khalifa University
How Khalifa University used Business Heroes to deliver measurable learning gains across engineering and business students.
100%
Recommendation Rate
+100%
Marketing Effectiveness
+47%
Business Confidence
The context
Khalifa University, one of the UAE’s top research universities, used Business Heroes with a cross-disciplinary group of engineering and business students. The programme aimed to develop entrepreneurial skills outside traditional lecture-based instruction.
How it was used
Students participated in structured workshop sessions using the Business Heroes simulation. Each session covered specific business areas, with pre and post-assessments measuring learning gains. AI-assisted review prepared student summaries across key business areas for faculty review.
The results
+100%
Improvement in marketing effectiveness understanding. Students showed doubled comprehension of marketing strategy, campaign planning, and customer segmentation.
+47%
Improvement in business confidence. Students reported significantly higher confidence in making business decisions after the simulation experience.
100%
Recommendation rate. Every faculty member involved recommended Business Heroes for continued use.
Key takeaway
The Khalifa University programme showed that Business Heroes can produce measurable learning gains across cross-disciplinary student populations - not just business majors. Engineering students showed equivalent improvement in business understanding, validating the simulation’s effectiveness across departments.
See it in action
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